top of page
04
Lifestyle Photography
STOLI BRAND RE-LAUNCH
The explosion in popularity of vodka turned the 'drink of the people' into the drink of the pretentious. We invited consumers to 'look beneath the surface' of all the fancy, vacuous bottles, and instead celebrate the raw, powerful moments fueled by a shot of authentic Russian Stoli. Za Vas!
HP 4TH WALL
We led a shift away from HP's voyeuristic lifestyle photography approach by 'breaking the 4th wall' and delivering images that created a more powerful emotional connection between the subject and audience.
HP LIFESTYLE PHOTOGRAPHY
Steep production costs and agency fees were putting pressure on HP's lifestyle photography process. Our team sourced award-winning photographers in Buenos Aires to capture world-class imagery with low-cost market price tags.
bottom of page